The idea of building community through the tech world in a rural context is gaining traction in Nelson. The seed of Traction on Demand’s Small Town Initiative has been sown in the Heritage city and looks further afield to germinate in areas that have historically been devoid of the technology sector. The initiative addresses a need to establish tech employment opportunities where people want to live, Traction on Demand’s (ToD) chief executive officer and founder Greg Malpass said, not where tech
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